RADICAL AND INCREMENTAL INNOVATIONS AND INNOVATIVE ENTERPRISES IN BULGARIA

Radka P. Ivanova

Assoc. Prof. Dr., University of Economics Varna, Bulgaria, r.ivanova@ue-varna.bg

Abstract

Innovation is the result of people's intellectual activity, for which there are no boundaries. This supports the innovation process and is a source of ideas for continuous renewal, the way to overcome market failures, and support the development of organizations. The experience gained allows organizations to make incremental changes faster over time, providing them with competitive advantages. In this regard, the purpose of this material is to examine the characteristics of radical and incremental innovation and to analyze innovative enterprises in Bulgaria.

Keywords: Innovation, Radical Innovation, Incremental Innovation, Innovative Enterprises, Bulgaria